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bBIG Communications is an award-winning media agency dedicated to helping brands authentically connect with U.S. service members, veterans, and their families. They communicate and engage with millions of military consumers every month through cultivated warm market communities, finding the sweet spot between your brand benefits and the needs of the military consumer. bBIG delivers fully integrated campaigns with their proprietary ALL CHANNELS ON® approach, covering digital, social, print, influencer, in-store, and experiential touchpoints.
What truly sets bBIG apart are their exclusive content platforms MyMilitarySavings.com and MyMilitaryLifestyle.com. Through these platforms, bBIG gives brands direct access to fully-engaged military households, driving measurable awareness, engagement, and purchase intent. From targeted coupon programs and email campaigns to influencer storytelling and branded lifestyle content, bBIG’s solutions span the entire journey from awareness to purchase.
Why Leading Brands Work With bBIG Communications
Exclusive Military Market Access – Platforms reach more than 12 million military households, including 300,000+ opted-in members, 1.2 million email subscribers, and 300,000+ social followers.
Trusted by Global Brands – Proven campaigns for Nestlé Purina, New Balance, Red Bull, Procter & Gamble, Coca-Cola, Haleon, Nabisco, and many others across CPG, travel, finance, hospitality, and insurance.
Authentic Content and Influencers – Military shopper content creators deliver credible, relatable stories that resonate with military families.
Proven ROI and Measurable Results – Campaigns are guided by KPIs and analytics to ensure every marketing dollar delivers impact.
Award-Winning Creative and Media – Recognized with industry honors including a 2024 Horizon Interactive Silver Award and named 2025 Chief Marketer Agency of the Year.
Scalable Omnichannel Programs – Integrated delivery across web, mobile, social, print, and point-of-purchase ensures broad visibility and consistent shopper engagement.
Long-Term Client Relationships – Many clients partner with bBIG for five years or more, with some relationships spanning two decades.
Whether the goal is building brand loyalty, driving sales in commissaries and exchanges, or engaging military families with authentic storytelling, bBIG Communications provides the scale, expertise, and innovation to help brands thrive in the military market.
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