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Amanda Welch serves as Chief Operations Officer at Paradox Retail, a women-owned agency dedicated to helping challenger and emerging brands win across physical and digital retail.
In her role, Amanda leads the agency’s daily operations—supporting cross-functional teams, aligning internal systems, and ensuring Paradox delivers cohesive, high-impact work across its integrated service offering. She partners closely with leadership to manage resourcing, improve workflows, and create space for purposeful, creative collaboration.
Amanda helps ensure that Paradox functions as a true extension of its clients’ teams—organized, agile, and built to scale. Her operational oversight supports the agency’s ability to move quickly, stay connected, and deliver results across strategic planning, retail enablement, marketing, and training.
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