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Advantage Marketing Partners (AMP) exists to help brands grow louder, faster, and smarter—delivering Full Volume Impact across every moment of the commerce experience.

As the marketing services arm of Advantage Solutions, AMP brings together the power of ten legacy agencies—including Advantage Unified Commerce (AUC), amp agency, Upshot, IN Marketing, Edge, and eShopportunity—into a single, unified model.

We don’t see commerce marketing as a set of disconnected tactics. We see it as a strategic engine that fuels demand, guides shopper behavior, and connects consumers to brands in ways that are creative, measurable, and built to perform.

We help brands unify brand love and buyer behavior, bridging emotional connection with conversion across the entire commerce journey—from first impression to final purchase.

What We Deliver:

  • End-to-End Omnicommerce Marketing – Integrating brand, retailer, shopper, and shelf
  • Full-Funnel Media & Performance – From awareness to action, built for ROI
  • Award-Winning Creative & Content – Storytelling that inspires and drives sales
  • Digital Shelf & Ecommerce Management – Ensuring brands are retail-ready and retail-optimized
  • Commerce Strategy & Intelligence – Data-backed plans powered by behavioral insight
  • Retail Execution & Readiness – Flawless delivery, in-store and across the digital shelf
  • Amazon Full Account Management – Strategy, media, conversion, and operations
  • Social, PR & Influencer Activation – Culture-forward campaigns that resonate and move

We’re not here to check boxes. We’re here to smash sameness, move markets, and help our partners grow with confidence.

Let’s turn up the volume. Let’s get to work.

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