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Kroger Puts a Number on How Much Ad Creative Drives E-Commerce Conversion
Via Marketing Dive | September 30, 2026
Kroger teamed with data firm Vidmob and trade association MMA Global to test whether scoring ad creative before campaigns launch can forecast e-commerce sales, Marketing Dive reports. For retail and CPG marketers working with tight budgets, the study puts numbers on creative quality.
Why it matters: Marketers deciding how to split spend between producing creative and buying media should read this before their next campaign planning cycle or agency review, especially as generative AI and creators multiply the number of ads they need to evaluate.
Read the full story at Marketing Dive →
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