Knowing What’s Where – Leveraging RFID to Drive Omnichannel Sales

A panel of retail industry experts gather to discuss the intersection of RFID technology with store operations and omnichannel capabilities.

Retailers don’t just lose sales from out of stocks; they also lose consumers’ trust and loyalty, which are built around expectations and habits. RFID technology can prevent brick-and-mortar stores from losing sales to e-commerce giants.

Furthermore, it can provide the kind of accurate inventory information that is mission critical for omnichannel operations such as BOPIS.