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Julie Hall – Author, Why Most Product Launches Fail

In this episode, author Julie Hall shares her expertise in launching new products, answering the question of why the majority of product launches fail. What can brands learn from the missteps of CPG giants and startups alike, and how can they avoid becoming part of a disheartening statistic?

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Conversations On Retail

Conversations On Retail is a one-of-a-kind platform where retailers, their suppliers, solution providers, and other industry experts gather to exchange ideas, insights, and best practices while growing their professional network… one conversation at a time. We host online gathering places and resource centers (including WinningWithWalmart.com) that help the industry connect with experts, solutions, and thought leadership.

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