Mike is joined by David Strom, Director of Loss Prevention & Operations Support at McCoy's, and Jim Perry, VP of
alphait
October 29, 2023
In this episode, author Julie Hall shares her expertise in launching new products, answering the question of why the majority of product launches fail. What can brands learn from the missteps of CPG giants and startups alike, and how can they avoid becoming part of a disheartening statistic?