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The Retail Cyclone & How Retailers Will Endure

Just when we thought things could not get any stranger than they were in 2020, here comes 2022. Retailers may feel as though they have entered the Bizarro World. Events including a global pandemic, labor shortages, supply chain disruptions, inflation, surging fuel costs and war are, unbelievably, occurring simultaneously. The culmination of these events has caused a “retail cyclone,” an environment that is upending the entire retail industry.

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