Nearly six years ago Walmart sent 500 shelf-scanning robots home after concluding that workers picking online orders could see the
Conversations On Retail
July 20, 2026
Is Integrated Omnichannel Marketing a Myth?
Is integrated omnichannel marketing a myth? Olga Yurovski, Founder and CEO at Shopperations and Craig Bilow, Vice President of Strategy at Competitive Edge answer that question and more.
About Shopperations (shopperations.com)
Shopperations is a SaaS tool for brand and retail marketers that helps plan, estimate, execute, and analyze shopper marketing promotions.
About Competitive Edge (cemm.com)
Competitive Edge is a marketing agency of amazing professionals who love what they do.
They are creative, experienced, flexible and talented, specializing in shopper, brand and packaging design, media planning and buying, and digital.
Conversations On Retail
Conversations On Retail is a gathering place and resource center for retail and CPG executives, built to make it easier to stay current, discover the technologies and solutions shaping the industry, and connect with the people driving it forward.
We publish news, views, and reviews from staff editors, contributing experts, and trusted partners. Some articles are developed internally, while others are submitted by industry contributors or adapted from interviews and recorded conversations with industry leaders.
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