Built in Denver, CO, Ibotta (“I bought a…”) is a cash back rewards platform that has delivered more than $1.1 billion in cumulative rewards to its users.
Launched in 2012, Ibotta has more than 40 million downloads, is one of the most frequently used shopping platforms in the United States, and offers cash back on purchases on more than 2,700 leading brands and retail partners.
In addition to its owned properties, Ibotta also powers rewards programs for top retailers and makes its offer content available on a number of leading websites and apps through the Ibotta Performance Network.
The Ibotta Performance Network is the CPG industry’s leading performance marketing network. With a reach of more than 120M consumers across the country’s top retailers, Ibotta delivers promotions at unprecedented scale with performance marketing efficiency. The IPN is a one-stop shop where advertisers can reach consumers during their shopping journey and improve performance across all of its marketing channels, with unparalleled precision and measurability.