The RAIN RFID industry ships roughly a billion chips every week. Most retailers running them are still using that infrastructure
Conversations On Retail
August 28, 2026
How Challenger Brands Are Disrupting Categories & Taking Share: Featuring Allisha Watkins
Matt Fifer welcomes Allisha Watkins, Founder & CEO of Paradox, for a conversation about how her team is helping challenger brands disrupt categories and take share.
About Paradox
Paradox is a retail marketing agency for challenger brands, helping their clients make better decisions and grow.
Interested in Learning More?
Allisha Watkins – Founder & CEO
Visit: https://ParadoxRetail.com
Conversations On Retail
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