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Olga Yurovski

Olga Yurovski

MarTech - Omnichannel Marketing Operations

Olga Yurovski spent more than 15 years as a marketing practitioner in the CPG industry, serving in brand management, product development, category management, consumer promotions, and shopper marketing roles, while at Procter & Gamble, Lexmark, and Conagra Brands.

Her corporate experience helped her uncover opportunities to make marketers’ jobs more efficient and data-driven by standardizing and automating planning processes and enabling sustainable post-promotional analytics.

Based on her learnings, she launched Shopperations in 2014, a collaborative marketing system that has become an industry standard, helping companies like General Mills, Conagra Brands, 3M, and Tropicana Brands Group spend less time on back-office administrative tasks to focus on strategy, execution, and optimization.

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Olga works alongside CPG manufacturers, helping them assess, benchmark, and redesign their marketing processes and tech stack to recover productivity and bring transparency to their marketing operations.

Pay just $1,500 per month and receive up to 5 hours (per month) of virtual collaboration and enabling.

 

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