Matt Fifer

Matt Fifer

Collaborator - Connector - Influencer

Matt is a former Walmart executive who spent nearly 13 years in store and club operations, people development, marketing, and international mergers and acquisitions.

While at Walmart, he collaborated with brand teams and their agency partners to develop and execute plans for launching hundreds of new products and services.

Matt left the company in 2005 to pursue what had been a lifelong dream of full-time entrepreneurship and has spent the past 18+ years launching more than a dozen successful Bentonville-based companies.

Matt has been a pioneer in the areas of shopper marketing and supplier development, possessing a real passion for helping consumer brands and the service and solution providers that make up the “supplier community” grow.

Today, Matt owns (outright and in partnership) a growing number of companies that offer a complementary suite of services to retailers, their suppliers, and the service and solution providers that support them both.


Matt partners with consumer product and solution-providing companies of all sizes and from all over the world, leveraging his reach, relationships, and influence to help teams:

  • Increase Awareness
  • Gather Actionable Insights
  • Reinforce Expertise & Authority
  • Introduce Products and Services
  • Connect With Decision Makers and Influencers
  • Develop New Relationships
  • Generate Leads & Grow


Pay just $1,000 per month (cancel any time), and receive up to 4 hours (per month) of virtual collaboration and enabling.


Each expert operates independently, and as a result, any opinions and recommendations they provide are their own and do not necessarily reflect those of Conversations On Retail or its leadership.

Before acting on the opinions and recommendations these experts offer, always assess their suitability for your specific circumstances.

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