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Walmart.com Essentials

June 16 @ 1:00 pm - 2:00 pm

Free

With online pickup and delivery (OPD), groceries and household consumables have finally entered the ecommerce mainstream—and retailer.coms are making the most of it.

This is particularly true of Walmart. Statista projects Walmart’s online grocery business to climb from $15 billion in 2019 to $45 billion in 2023—a 200% increase in 4 years.

And while selling on Walmart.com certainly has many similarities to selling through pure-play sites, there are key—very key—differences.

If you’re a brand, your products have only one expression or representation on pure-play platforms (say that five times real fast). But, on Walmart.com and other retailer.com sites, that same product has thousands of different expressions.

Why?

Because, with Walmart.com, your SKUs are stocked, sourced, priced, and (ideally) even marketed at the store-level–not the national level.

Which means brands, in very real ways, have to manage each SKU store combination as a different “ecomm site”—giving rise to unique challenges and opportunities.

Hence, this “essential guide.” One focused exclusively on selling at Walmart.com—with its sprawling network of both B&M stores and OPD operations.

About Rick West
Rick West is an experienced CEO, founder, speaker, and mentor with specialized knowledge in technology, innovation, research, and CPG retail. Rick spent more than 17 years as a CPG professional serving in the United States, Hong Kong, and Thailand, and, over the past 16 years, as an entrepreneur overseeing the startup of various retail-facing ventures.

About Gabe Wight
Gabe Wight is the cofounder and team leader at Webata, whose custom software and analytics suite helps Walmart suppliers improve their merchandising and marketing on Walmart.com. Gabe has spent the majority of his career building brands and sales in and around food, drug, mass, club, and specialty retail. He has extensive experience developing and leading initiatives in the omnichannel space.

Details

Date:
June 16
Time:
1:00 pm - 2:00 pm
Cost:
Free
Event Category:

Venue

Zoom Webinar

Organizer

Conversations On Retail