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Incrementality – Introducing a New Community Led by Michael Lebhar – Co-Founder & CEO, SellCord

January 22 @ 1:30 PM - 2:00 PM CST


Join Matt Fifer, Founder of Conversations On Retail, as he introduces a brand new community called Incrementality – Developing a Winner-Takes-More Mindset for Scaling Online.

Matt will introduce Michael Lebhar, co-founder and CEO of SellCord, who will share his vision for this new community within the community, and discuss his plans for bringing together eCommerce sellers from all over the world to share best practices.


About SellCord
SellCord is a full-service agency and software provider that specializes in launching and scaling brands on As a Walmart-approved partner agency, SellCord has a proven track record of success in helping brands reach their full potential on the world’s largest retailer.

SellCord provides a comprehensive suite of services & tools designed to help brands succeed on From product listing optimization to marketing and advertising, SellCord has the expertise and resources needed to help brands stand out in a rapidly expanding marketplace.


About Matt Fifer
Matt Fifer is a former Walmart executive who spent nearly 13 years in store and club operations, people development, marketing, and international mergers and acquisitions.

While at Walmart, he collaborated with brand teams and their agency partners to develop and execute plans for launching hundreds of new products and services.

Matt left the company in 2005 to pursue what had been a lifelong dream of full-time entrepreneurship and has spent the past 18+ years launching more than a dozen successful companies.

Since 2006 he has been a pioneer in the areas of shopper marketing and supplier development, possessing a real passion for helping consumer brands and the service and solution providers that make up the “supplier community” grow.

Today, Matt owns (outright and in partnership) a growing number of companies that offer a complementary suite of services to retailers, their suppliers, and the service and solution providers that support them both.


Series Sponsors
The Winning With Walmart Series is proudly sponsored by:




The Winning With Walmart group, series, and community are in no way affiliated with or endorsed by Walmart or its affiliates. All references to Walmart, as well as its affiliates, trademarks, and brands are used in accordance with the Fair Use Act, and are not intended to imply that Winning With Walmart is a Walmart vehicle for advertising or any other commercial purposes.


Terms & Conditions

We’re able to offer group membership and event registration at no charge because of the many great service and solution-providing companies that partner with us to cover the significant costs associated with planning and production.

While we strictly prohibit our partners from mass emailing group members and event attendees, they are encouraged to introduce themselves and develop new relationships.

By joining one of our groups or registering for our events, you acknowledge the value you are receiving and agree to have your contact information (name, title, company, email address) shared with our partners.


January 22
1:30 PM - 2:00 PM CST
Event Category:


Zoom Webinar (Live)


Conversations On Retail