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Back to Basics: Revisiting the 4Ps of Omnichannel Retailing (Members Only)

Join us as we revisit "The 4 Ps of Marketing" and discuss what optimizing product, price, place, and promotion mean in the age of omnichannel retailing.

This content is for Individual Pass (Retailers, Suppliers, & Service Providers), 12 Month Individual Pass (Retailers, Suppliers, & Service Providers), Team Pass (Retailers, Suppliers, & Service Providers), 12 Month Team Pass (Retailers, Suppliers, & Service Providers), Team Pass (Advertising & Content Partners), 12 Month Team Pass (Advertising & Content Partners), and 12 Month Individual Pass (College & University Students & Faculty) members only.
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