Live from ShopTalk!
Join Alex McCoy as she welcomes thought leaders and practitioners from some of the country’s most innovative retailers, brands, and solution providers who are experimenting, iterating, and ultimately charting a new path forward.
Retail media is becoming widely recognized as one of the most effective methods of marketing, for both commerce and brand marketing. That said, Retail Media has flooded the digital advertising ecosystem with a new retail media platform launching every 1-2 months. While having all these opportunities to influence customers is beneficial, it can be difficult for brands to navigate this crowded landscape.
In this session with Lex Josephs, has a candid conversation about the current and future state of the space. You’ll learn how marketers should think about leveraging retail media, as well as some of the biggest innovations, challenges, and opportunities for all of us in the space.
We close our conversation with what differentiates Sam’s Club and Sam’s Club MAP – from their strategy, team, and culture to their brand and partner solutions.