Debunking Retail Media Myths
Join us for a conversation with Mark Stamps, VP of Digital Commerce at Harvest Group, and Russ Dieringer, Founder of Stratably, as they share learnings around a few of the most common mistakes brands make when planning their advertising spend across the increasingly complex network of retail media providers.
Attendees will get to hear an engaging conversation full of insider info with guidance on best practices for full funnel investments, planning for retailer-by-retailer nuance, and more.
About Mark Stamps
Mark Stamps is the Vice President of Digital Commerce at Harvest Group. At Harvest Group, Mark leads the development and deployment of digital capabilities and strategies that are leveraged by top brands representing over $6 Billion in retail sales. He has been a leader in establishing retail media partnerships with Walmart Connect, Roundel, Amazon Advertising (AMC, DSP), as well as The Trade Desk.
Mark began his retail experience by leading merchandising systems development for Walmart and Sam’s Club before launching his career into CPG by joining Procter & Gamble. For P&G, Mark led multiple retail sales teams and ended up managing P&G’s expansive brand portfolio on Walmart’s Global eCommerce platforms. Mark has also led large retail sales teams for Mars-Wrigley Confectionery and Philips Personal Health brands.
About Harvest Group
Named one of Entrepreneur Magazine’s Top Company Cultures, Forbes Small Giants and Inc.’s Best Workplaces, Harvest Group is the trusted omni-channel partner for CPG brands looking to grow their business at Walmart, Walmart.com, Sam’s Club, Kroger, Target, Amazon and Costco. Our multi-functional team of retail experts leverages first class systems and technology to fight for clients along every step of the retail journey.
Harvest Group offers a connected commerce solution where we provide account management, digital content management, retail media management, and replenishment services.
About Russ Dieringer
As Founder & CEO of Stratably.com, Russ Dieringer leads all research, coaching and consulting that closes the eCommerce Knowledge Gap inside large organizations.
Russ creates a twice-weekly research guide read by leaders across thousands of different brands, retailers, agencies, and consulting firms, leads impactful growth-focused sharegroups, hosts weekly practitioner-oriented live sessions, produces rigorous custom research, and is a frequent speaker at industry conferences and related podcasts.
Russ has been advising brands on eCommerce for nearly a decade and prior to that worked in a wide variety of investment management roles. He is an alum of both the Simon Graduate School of Business at the University of Rochester and the College of Wooster, and he has passed all three levels of the Chartered Financial Analyst program.
Passionate about studying markets, identifying how the retail value chain is shifting, and inspired by those leading eCommerce initiatives, you’ll often find Russ enthusiastically discussing how lucky we are to be working in the digital commerce industry.
About Stratably
Digital commerce is growing 10x the rate of brick and mortar, yet 95% of the organization knows very little about how it works and where it’s headed. Stratably fixes this pain point with its enterprise membership program that delivers impactful, practical, and easy to digest insights to smart enterprises each and every week. The work has been described as prolific, relevant, and leading edge, causing it to spread like wildfire throughout the organization, helping spark new ideas and the conviction needed to pursue them.
