These Conversations On Retail (“COR,” “we,” “us,” or “our”) Ask Our Experts! Terms (“Terms”) apply to artificial intelligence features and technologies provided with Ask Our Experts! (“AI Technology”). “Output” means any content generated by AI Technology as output, based on the data provided to AI Technology, including Customer Data, and data used to train AI Technology.

1. ACCEPTABLE USE

Customer will use AI Technology responsibly, safely, in a legally compliant manner, and in accordance with the applicable documentation provided by COR. Customer will not use AI Technology to:

• • (a) Promote or facilitate illegal activities or unlawful actions;

• • (b) Facilitate fraudulent actions;

• • (c) Attempt unauthorized access to a system, property, or information;

• • (d) Generate content that contains or promotes violence, hate speech, or harassment, or insults or demeans a person;

• • (e) Generate sexually explicit content;

• • (f) Distribute malware or spam;

• • (g) Contravene regulatory safety policies;

• • (h) Track people without consent;

• • (i) Falsely impersonate an individual; or

• • (j) Mine cryptocurrency.

This list is non-exhaustive and may be updated by COR at its sole discretion.

COR may limit or suspend access to Output or AI Technology in the event these Terms are violated or for non-compliance with Documentation. Customer will not circumvent or bypass protective measures made available by COR or any third party, including, but not limited to, those intended to help prevent copyright infringement, data breaches, or security incidents.

Customer will not (i) use AI Technology or Output to develop, train, or improve other AI services or AI models, unless explicitly permitted by COR, or (ii) use web scraping, web harvesting, or web data extraction methods to extract data from AI Technology or Output.

2. OUTPUT

Notwithstanding any recommendation contained within Output, reliance on Output is at Customer’s sole discretion and risk. Customer will assess Output (including by code scanning, security scanning, human review, and human oversight and correction) before using or relying on the Output for any purpose. Customer will also utilize any review tools and filtering options that COR makes available.

Customer acknowledges that AI Technology consists of emerging technologies and, given the nature of such technologies, their use may result in incorrect, biased, unfair, or inaccurate Output and/or Output that may be nonsensical or untruthful in relation to certain sources.

Customer acknowledges and agrees that:

• • (i) Output may not qualify for intellectual property protection;

• • (ii) Similar or the same Output may be produced by AI Technology in response to similar prompts from different customers; and

• • (iii) Customer’s rights to Output may not be enforceable against other users of AI Technology.

Customer agrees not to assert any claims against COR based on the content, accuracy, originality, or enforceability of Output.

3. DISCLAIMER OF WARRANTIES

OUR SERVICES ARE PROVIDED “AS IS.” EXCEPT TO THE EXTENT PROHIBITED BY LAW, WE AND OUR AFFILIATES AND LICENSORS MAKE NO WARRANTIES (EXPRESS, IMPLIED, STATUTORY OR OTHERWISE) WITH RESPECT TO THE SERVICES, AND DISCLAIM ALL WARRANTIES INCLUDING, BUT NOT LIMITED TO, WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, SATISFACTORY QUALITY, NON-INFRINGEMENT, AND QUIET ENJOYMENT, AND ANY WARRANTIES ARISING OUT OF ANY COURSE OF DEALING OR TRADE USAGE. WE DO NOT WARRANT THAT THE SERVICES WILL BE UNINTERRUPTED, ACCURATE OR ERROR FREE, OR THAT ANY CONTENT WILL BE SECURE OR NOT LOST OR ALTERED.

YOU ACCEPT AND AGREE THAT ANY USE OF OUTPUTS FROM OUR SERVICE IS AT YOUR SOLE RISK AND YOU WILL NOT RELY ON OUTPUT AS A SOLE SOURCE OF TRUTH OR FACTUAL INFORMATION, OR AS A SUBSTITUTE FOR PROFESSIONAL ADVICE.

4. LIMITATION OF LIABILITY

NEITHER WE NOR ANY OF OUR AFFILIATES OR LICENSORS WILL BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR EXEMPLARY DAMAGES, INCLUDING DAMAGES FOR LOSS OF PROFITS, GOODWILL, USE, OR DATA OR OTHER LOSSES, EVEN IF WE HAVE BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

OUR AGGREGATE LIABILITY UNDER THESE TERMS WILL NOT EXCEED THE GREATER OF THE AMOUNT YOU PAID FOR THE SERVICE THAT GAVE RISE TO THE CLAIM DURING THE 12 MONTHS BEFORE THE LIABILITY AROSE OR ONE HUNDRED DOLLARS ($100).

THE LIMITATIONS IN THIS SECTION APPLY ONLY TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW AND SHALL NOT APPLY TO LIABILITY ARISING FROM GROSS NEGLIGENCE, WILLFUL MISCONDUCT, OR OTHER LIABILITY THAT CANNOT BE EXCLUDED UNDER APPLICABLE LAW.

5. GOVERNING LAW

Arkansas law will govern these Terms, except for its conflicts of laws principles. Except as provided in the dispute resolution section below, all claims arising out of or relating to these Terms will be brought exclusively in the federal or state courts of Bentonville, Arkansas.

6. INDEMNITY

If you are a business or organization, to the extent permitted by law, you will indemnify and hold harmless us, our affiliates, and our personnel, from and against any costs, losses, liabilities, and expenses (including attorneys’ fees) from third-party claims arising out of or relating to your use of the Services, Output, and Content or any violation of these Terms.

7. MANDATORY ARBITRATION

You and COR agree to resolve any claims arising out of or relating to these Terms or our Services, regardless of when the claim arose, even if it was before these Terms existed (a “Dispute”), through final and binding arbitration. If we are unable to resolve the Dispute, either of us may commence arbitration with National Arbitration and Mediation (“NAM”) under its Comprehensive Dispute Resolution Rules and Procedures and/or Supplemental Rules for Mass Arbitration Filings, as applicable.

If NAM is unavailable, arbitration shall be conducted by a mutually agreed alternative provider, or as otherwise determined by a court of competent jurisdiction.

COR will not seek attorneys’ fees and costs in arbitration unless the arbitrator determines that your claim is frivolous. The activities described in these Terms involve interstate commerce and the Federal Arbitration Act will govern the interpretation and enforcement of these arbitration terms and any arbitration. All arbitration will take place in Bentonville, Arkansas.

8. CLASS AND JURY TRIAL WAIVERS

You and COR agree that Disputes must be brought on an individual basis only, and may not be brought as a plaintiff or class member in any purported class, consolidated, or representative proceeding. Class arbitrations, class actions, and representative actions are prohibited. Only individual relief is available. The parties agree to sever and litigate in court any request for public injunctive relief after completing arbitration for the underlying claim and all other claims.

This does not prevent either party from participating in a class-wide settlement. You and COR knowingly and irrevocably waive any right to trial by jury in any action, proceeding, or counterclaim.

9. ADDITIONAL TERMS

Customer acknowledges that the legal framework applicable to and the interpretation of competent courts and authorities regarding the use of AI technologies is evolving. If a change in law or the interpretation of a competent court or authority results in (i) COR’s inability to offer an AI Technology or (ii) Customer’s inability to use an AI Technology in a legally compliant manner, COR may reduce the scope of use or remove such AI Technology altogether. The same applies where COR can no longer provide an AI Technology provided by a third party, because such third party discontinues availability of such AI Technology or changes its service terms or documentation in contradiction to the Agreement or another way that prevents COR from further offering such AI Technology.

COR will make reasonable efforts to notify Customer of material changes to the availability or terms of AI Technology that may affect Customer’s use.

AI Technology may include AI models, technologies, or features licensed from third parties that require COR to pass through additional terms. COR may provide additional terms or make updates to the terms that apply to Customer’s use of such AI Technology.

10. FEEDBACK

If Customer provides feedback, suggestions, or ideas about the AI Technology, Customer grants COR a non-exclusive, royalty-free, worldwide, perpetual license to use or incorporate that feedback into the Services.

These Terms contain the entire agreement between you and COR regarding the Services and, other than any Service-specific terms, supersede any prior or contemporaneous agreements between you and COR.