Content That Converts

COURSE DESCRIPTION

‘Content is King’ is so 2010. When the Google search algorithm started preferring engaging content over keywords and links, few anticipated where we would be now and how crucial it would become.

This year the average American will spend nearly 500 minutes engaged with digital media every day. That is double what it was in 2012.

A large piece of that breaks roughly down to over 2 hours on digital video, 1.5 hours on audio, and an hour on social media.

So your customers are spending 3.5 times more watching videos and listening to podcasts, etc. than on social media where many brands spend large portions of their marketing budget.

This course will look at trends, where we think this is headed, and low-cost ways to start producing content that your customers actually choose to spend their time-consuming.

ABOUT THE PRESENTER

Michael Southworth is the co-founder and CEO of Elemerce, a full service eCommerce marketing agency that has successfully launched and developed several multimillion dollar eCommerce brands.

A pioneer in Amazon and eCommerce for over 8 years, Michael and his team have led eCom strategy and managed execution for dozens of brands – from startups like Legendary Foods to established top tier brands like Jack Daniels.

Conversations On Retail

Conversations On Retail is a gathering place and resource center for retail and CPG executives, built to make it easier to stay current, discover the technologies and solutions shaping the industry, and connect with the people driving it forward.

We publish news, views, and reviews from staff editors, contributing experts, and trusted partners. Some articles are developed internally, while others are submitted by industry contributors or adapted from interviews and recorded conversations with industry leaders.