Beyond the Barcode: Unlocking the Future of RFID

JW Franz of DecisionPoint Technologies sits down with Randy Dunn of Zebra Technologies for an insightful conversation about the future of RFID and its expanding role across industries.

They explore how RFID has evolved from a retail-centric solution to a transformative technology impacting transportation, logistics, aerospace, hospitality, and beyond. Together, they discuss why real-time inventory visibility is critical for omni-channel success, how serialization is driving new strategies in asset protection, and why executive leadership is key to successful RFID adoption.

You’ll hear their thoughts on:

• The major trends shaping RFID’s next chapter
• New opportunities in supply chain, food service, and transportation
• Why fixed RFID readers are accelerating growth
• Lessons learned from retail pioneers — and what’s ahead for emerging industries
• How Zebra and DecisionPoint are partnering to deliver end-to-end solutions

Whether you’re a retailer, supply chain operator, or business leader looking to future-proof your operations, this conversation will give you a front-row seat to the RFID revolution.

About DecisionPoint Technologies:
DecisionPoint Technologies is a leading provider of edge technology solutions for retail, supply chain, and manufacturing industries. With a focus on helping businesses maximize the value of their technology investments, DecisionPoint designs and implements solutions that drive operational efficiency, improve visibility, and enable smarter business decisions. Learn more at decisionpt.com.

About Zebra Technologies:
Zebra Technologies empowers organizations to thrive in the on-demand economy by providing the technology solutions they need to sense, analyze, and act in real time. A global leader in rugged mobile computers, barcode scanners, RFID, software, and services, Zebra is at the forefront of digital transformation across retail, healthcare, manufacturing, transportation, and logistics industries.

Learn more at zebra.com.

Conversations On Retail

Conversations On Retail is a gathering place and resource center for retail and CPG executives, built to make it easier to stay current, discover the technologies and solutions shaping the industry, and connect with the people driving it forward.

We publish news, views, and reviews from staff editors, contributing experts, and trusted partners. Some articles are developed internally, while others are submitted by industry contributors or adapted from interviews and recorded conversations with industry leaders.