Beyond the Barcode: Closing the Gap Between Data & Decisions

JW Franz of DecisionPoint Technologies reconnects with longtime friend and industry leader Jonathan Aitken, VP of Global On-Product Technology at PVH Corp, for a deep and wide-ranging conversation about the evolving landscape of RFID and retail technology.

Known affectionately as “The RFID Guy,” Jonathan shares insights from his career journey through Lululemon, Avery Dennison, and now PVH—home to brands like Calvin Klein and Tommy Hilfiger.

Together, they explore how RFID is expanding beyond basic use cases to power next-generation inventory accuracy, supply chain visibility, loss prevention, and omnichannel fulfillment.

They also discuss the impact of AI, serialization, and QR-coded Digital Product Passports on retail operations—and why forward-thinking brands are investing now to future-proof their ecosystems.

You’ll hear their thoughts on:

• The evolution of RFID from store-floor solution to end-to-end infrastructure
• PVH’s global rollout of RFID Scan & Pack across 400+ factories
• The critical role of EPCIS in serialization and inventory intelligence
• Why hardware/software compatibility remains a “dirty secret” in RFID
• The growing overlap between RFID, vision systems, AI, and robotics
• How Digital Product Passports and GS1 Digital Link are reshaping global compliance
• Tips for early-stage adopters looking to scale smartly and avoid pitfalls

Whether you’re a retail tech leader, solution provider, or brand executive just beginning your RFID journey, this episode is packed with real-world lessons and practical guidance from one of the most respected voices in the space.

About DecisionPoint Technologies:
DecisionPoint Technologies is a trusted provider of edge technology solutions for retail, supply chain, and manufacturing. They help businesses drive operational excellence through customized RFID, mobility, and IoT deployments. Learn more

About PVH Corp:
PVH is one of the most admired fashion and lifestyle companies in the world, operating iconic brands like Calvin Klein and Tommy Hilfiger. With a focus on sustainability, digital transformation, and global innovation, PVH is setting the pace for modern retail.

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