Asset Protection & Risk Mitigation Series – Featuring Lisa LaBruno


Join Brand Elverston as he welcomes some of the world’s foremost authorities from industry and academia for a series of open and interactive discussions about many of the most important issues impacting retail in the areas of asset protection and risk mitigation.

Retailers are transforming, and so is the field of asset protection. RILA is committed to supporting the AP industry’s efforts to adapt to today’s consumer needs without compromising safety, security, and profit.

Brand’s guest for this conversation is Lisa LaBruno, Senior Executive Vice President Retail Operations at Retail Industry Leaders Association (RILA), for a discussion about RILA initiatives that are impacting retailers’ most pressing challenges.


About Lisa LaBruno
Lisa LaBruno is RILA’s Senior Executive Vice President of Retail Operations.

In this role, LaBruno oversees RILA’s efforts in the association’s key retail disciplines including asset protection, store operations, supply chain, e-commerce, Corporate Social Responsibility and other areas.

Lisa leads member-facing strategic initiatives, convenes top-level industry executives to address common priority challenges, works closely with key public sector partners, develops educational programming for the annual Retail Asset Protection Conference, and directs executive networking to promote operational excellence within the industry.

She has 30 years of relevant experience in both the public and private sector, including as an assistant prosecutor (Hudson County, NJ), litigation attorney, and in-house counsel at The Home Depot.

She also serves on the Board of Directors of the Loss Prevention Foundation.


About Brand Elverston
Brand has over 25 years of experience in the retail asset protection/risk mitigation business channel.

After nearly a dozen years as a field artillery officer in the U.S. Army, Brand began his retail career with Walmart’s then Loss Prevention division in 1995, retiring in 2017 to impact the overall industry more effectively, and more broadly.

Brand’s undeniable passions are in the emerging technology scope, not legacy solutions, designed to align innovative risk mitigation measures more effectively with emerging retail business pursuits.


Series Sponsors
The Asset Protection Series is proudly sponsored by:


Conversations On Retail is a one-of-a-kind platform where retailers, their suppliers, solution providers, and other industry experts gather to exchange ideas, insights, and best practices while growing their professional network… one conversation at a time. We host online gathering places and resource centers (including that help the industry connect with experts, solutions, and thought leadership.