Asset Protection & Risk Mitigation Series – Featuring Gary Smith – Senior Director Asset Protection, Target

Join Brand Elverston as he welcomes some of the world’s foremost authorities from industry and academia for a series of open and interactive discussions about many of the most important issues impacting retail in the areas of asset protection and risk mitigation.

Brand’s guest for this conversation is Gary Smith, Senior Director of Asset Protection for Target, for a discussion about organized retail crime, including:

  • The impact on the honest shopper’s experience
  • Shopper safety
  • Preferred and effective investigative methodologies
  • The contribution of organized retail crime to the larger shrink challenge


About Gary Smith
Gary Smith is Senior Director of Assets Protection Field Operations at Target, where he has responsibility for the safe and secure strategy, internal/external theft investigative support, Organized Retail Crime (ORC) investigations, and the Public Safety Engagement strategy.

He has over 17 years of retail experience in Asset Protection, Safety and Security. Gary serves as a Vice-Chair on the Loss Prevention Research Council (LPRC) Board of Advisors.


About Brand Elverston
Brand has over 25 years of experience in the retail asset protection/risk mitigation business channel.

After nearly a dozen years as a field artillery officer in the U.S. Army, Brand began his retail career with Walmart’s then Loss Prevention division in 1995, retiring in 2017 to impact the overall industry more effectively, and more broadly.

Brand’s undeniable passions are in the emerging technology scope, not legacy solutions, designed to align innovative risk mitigation measures more effectively with emerging retail business pursuits.


Series Sponsors
The Asset Protection Series is proudly sponsored by:


Conversations On Retail is a one-of-a-kind platform where retailers, their suppliers, solution providers, and other industry experts gather to exchange ideas, insights, and best practices while growing their professional network… one conversation at a time. We host online gathering places and resource centers (including that help the industry connect with experts, solutions, and thought leadership.