The RAIN RFID industry ships roughly a billion chips every week. Most retailers running them are still using that infrastructure
Conversations On Retail
August 28, 2026
Asset Protection in Retail: Challenges, Innovations & The Road Ahead
Retail theft, safety, and loss prevention have never been more critical to the success of brick-and-mortar stores. In this insightful conversation, industry leaders Joe Coll (VP, Asset Protection Operations & Strategy at Macy’s) and Brand Elverston (Elverston Consulting) discuss the evolving challenges of shrink, organized retail crime, and the impact of new technologies on asset protection.
- How the rise in retail theft is impacting businesses and consumers
- The role of legislation and law enforcement in tackling organized crime
- The power of RFID, computer vision, and AI in loss prevention
- Why locking up merchandise isn’t always the best solution
- How retailers, suppliers, and solution providers must collaborate for real change
Join host Mike Graen as he explores the latest innovations and strategies shaping the future of retail security.
Conversations On Retail
Conversations On Retail is a gathering place and resource center for retail and CPG executives, built to make it easier to stay current, discover the technologies and solutions shaping the industry, and connect with the people driving it forward.
We publish news, views, and reviews from staff editors, contributing experts, and trusted partners. Some articles are developed internally, while others are submitted by industry contributors or adapted from interviews and recorded conversations with industry leaders.
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