CNBC's Caleigh Keating breaks down how Meta's Muse agent finds products and readies purchases for shopper approval, with Walmart, Gap,
Conversations On Retail
October 3, 2026
Amazon Wants Its AI to Plan, Run and Optimize Your Ad Campaigns
Via Marketing Dive | Sept. 29, 2026
Kelly MacLean, vice president at Amazon Ads, tells Marketing Dive how the newly named Amazon Ads Agent pulls sponsored, display, video and audio ads into one AI-powered platform. For brands and agencies deciding how much campaign work to hand to Amazon’s AI, the details matter. The piece includes results from Amazon-shared case studies with two brands.
Why it matters: Brand and agency teams planning upcoming Amazon ad budgets should read this first. Parts of the rollout run through the end of the year, and the performance figures come from case studies shared by Amazon, so use them to frame questions for your Amazon contacts or agency.
Read the full story at Marketing Dive →
Conversations On Retail
Conversations On Retail is a gathering place and resource center for retail and CPG executives, built to make it easier to stay current, discover the technologies and solutions shaping the industry, and connect with the people driving it forward.
We publish news, views, and reviews from staff editors, contributing experts, and trusted partners. Some articles are developed internally, while others are submitted by industry contributors or adapted from interviews and recorded conversations with industry leaders.
More Posts by This Contributor
Kroger teamed with data firm Vidmob and trade association MMA Global to test whether scoring ad creative before campaigns launch
Conversations On Retail
October 1, 2026
DoorDash is adding retail returns to its delivery network, relying on its existing gig drivers, FreightWaves reports. For retailers, the
Conversations On Retail
October 1, 2026
