All Channels On: The Power of the Military Consumer

How do brands earn the loyalty of a $1.2 trillion consumer community?

In this episode of All Channels On: The Power of the Military Consumer, Chris Bodmann, Head of Strategy at bBIG Communications, sits down with Rachel Slack, a military spouse and content creator, to reveal what truly resonates with military families, veterans, and service members.

Discover why authenticity matters more than polish, how brands can connect meaningfully with the military community, and how creators like Rachel use storytelling to strengthen families, build trust, and even support force readiness.

Rachel also shares her journey creating real, relatable content—like PCS with Pets—and gives a first look at the relaunch of her podcast, OffDuty Happy Hour, a space where military families connect, laugh, and share their stories.

What You’ll Learn

• How to earn the loyalty of military consumers
• The power of authentic, trust-driven marketing
• Why content creators are essential to force readiness
• How storytelling connects and strengthens the military community
• The return of OffDuty Happy Hour and bBIG’s network of creators

Hosted by: Chris Bodmann – Head of Strategy, bBIG Communications
Featuring: Rachel Slack – Military Content Creator, bBIG Communications

Visit:
bbigcommunications.com
mymilitarysavings.com
mymilitarylifestyle.com

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