Academy Sports + Outdoors’ president and CEO Ken Hicks cited favorable market trends as factors in his company’s record-breaking first quarter. He also acknowledged that favorable market trends require strategy and prior investments if they are to benefit anybody. Academy had both in place. When the pandemic sent consumers home, they looked to the world of sports and outdoor fun to keep them active. Government stimulus checks gave them money to spend on the things that were important to them. And the COVID vaccine is giving many shoppers the confidence to venture into stores once more. Academy rode the resulting wave to a stellar first quarter, and it anticipates more to come.
The outlook is bright for ASO. It is safer for customers to be outdoors and the sense of adventure lures many to exploring. Summer sports are part of the strength of ASO.