A Conversation Featuring Adam Lankford – Professor of Criminology & Criminal Justice at The University of Alabama


Join Brand Elverston as he hosts Adam Lankford, a professor of criminology and criminal justice at The University of Alabama for a conversation about the American phenomenon of the active shooter threat.

Dr. Adam Lankford is the author of two books and many peer-reviewed journal articles on violence, mass shootings, mass murder, and terrorism.

His findings have been cited by the White House, by every major media outlet in the United States (including CNN, Fox News, MSNBC, The New York Times, The Wall Street Journal, and The Washington Post), and by international media from more than 40 countries. In 2019, Dr. Lankford received the Innovation in Research and Publication Award from the National Behavioral Intervention Team Association.”


About Brand Elverston

Brand has over 25 years of experience in the retail asset protection/risk mitigation business channel.

After nearly a dozen years as a field artillery officer in the U.S. Army, Brand began his retail career with Walmart’s then Loss Prevention division in 1995, retiring in 2017 to impact the overall industry more effectively, and more broadly.

Brand’s undeniable passions are in the emerging technology scope, not legacy solutions, designed to align innovative risk mitigation measures more effectively with emerging retail business pursuits.

Conversations On Retail is a one-of-a-kind platform where retailers, their suppliers, solution providers, and other industry experts gather to exchange ideas, insights, and best practices while growing their professional network… one conversation at a time. We host online gathering places and resource centers (including that help the industry connect with experts, solutions, and thought leadership.

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